Category Archives: Branding

Band Merchandise to Sell at a Show

As the show is coming to an end or maybe in between sets, fans and concert attendees are looking for something to keep them entertained.  Give them merchandise to buy.  Nothing will promote your music more than fans and listeners … Continue reading

Posted in Branding, Promoting Your Music | Tagged | 2 Comments

How to Design CD Covers for Music Distribution

As an artist, before you sell music on iTunes or begin selling your music online, you must first think about your album art.  Having the correct album art can help your music distribution efforts and sometimes can sell music on … Continue reading

Posted in Branding, Digital Distribution | Leave a comment

Branding Part Three: Web Design

As we’ve discussed in our branding series, public perception plays a huge role in the success or failure of a musician. Every musician should develop a brand and your website functions as the gateway to your brand. As such, it … Continue reading

Posted in Branding | Leave a comment

Branding Series Part Two: Your Logo

A successful music career is not based solely on your music. It’s also based on how the public perceives you. Your brand – and how you present it — will immediately tell potential fans who you are and what you … Continue reading

Posted in Branding | Leave a comment

Branding Part 1: How Does Art Work Impact Your Brand?

The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” A brand is the identity of a product, service … Continue reading

Posted in Branding | 1 Comment