Digital Music Versus CD

For musicians looking to sell their music, there are two main options. The first is to use methods selling music online through digital means and networks. These can include a number of music retailers and band websites that enable MP3 downloads and purchases. The second is to provide CDs and sell your music through a more tangible method. Both options have benefits and consumer preferences, but as a musician you will need to use both to successfully sell and promote your music. Below are the benefits to both selling music online and through CDs.

Benefits of Online

As technology has advanced both consumers and artists have found the online marketplace to be an easier way to purchase and sell music. Tracks can be uploaded anywhere with an internet connection, making allowing for a quicker production process for musicians. Selling music online also cuts the manufacturing price for artists, as they do not have to handle packaging, printing or shipping. Listeners and fans are also able to easily purchase tracks and albums directly from their handheld music device. As smartphones and MP3 players have become more advanced, buying and listening to music has become more instantaneous. Consumers now expect their tunes to be available online and to have access to immediate downloads and listening.  Because of this it is important for musicians to sell their music through multiple channels and online retailers.

Benefits of CD

On the other hand, some musicians prefer to use tangible methods of music sales, such as a CD. As a musician you are able to promote your music differently by using this tactic.  Selling music online works well for your established fan base, meaning those that are already loyal listeners. For your new fans such as those you earn during a concert or live show, it is important to provide a way for them to take your music home. This is where CDs and tangible ways to promote your music are important. Your music has already got them interested, but as they pass by your merchandise table, buying a CD to listen to later will hook them.

In order to be a successful musician, your music must be available through popular channels you’re your fans to purchase.  For more information on selling music online or by the CD contact SongCast today!