So, Apple just announced the terms and conditions for its upcoming iTunes Radio service. They’re jumping into a crowded market already, and it’s easy for people to look at this venture with skepticism. Will their ability to leverage the huge iTunes user base offset how many years behind they are in the race?

Only time will tell, but in the meantime, there’s a much more pressing question if you’re looking to promote your music: is it worth signing in with Apple’s new system?

How iTunes Radio May Help You Promote Your Music

First off, you’ve got some time to contemplate this. The full service isn’t going to launch until the fall, likely timed to go along with the release of iOS 7 and whatever new devices they have. However, they are now signing artists up, as well as beginning a beta program which is expected to run for three months.

So, you can stand back and see how it goes without feeling like you have to commit immediately. Reports from beta testers over the summer will probably be very enlightening.

What Will Make iTunes Radio Different?

iTunes radio simply combines the vast iTunes music library with Apple’s Genius music matching and recommendation system, so it works more or less like Pandora from the point of view of the user. It’s pretty similar for you, too, with royalty rates calculated in similar ways.

The big difference – and why it may be very good to promote your music – is that there will be a click-to-buy button attached to every song that plays. This is what gives Apple the promotional advantage; any given radio play could translate to an instant purchase. If you make music that instantly hooks people, iTunes radio would be a good investment.

How Are The Pay Scales?

According to virtually all analyses, iTunes Radio will pay out a bit better than Pandora. The per-play rates are higher, 13 cents, and you also receive a small portion of the ad revenue you help generate, about 15%. After a year with them, these numbers go up to 14c and 19%.

There are a few issues to consider. The established labels get a better deal than people in the indies, although that’s not a big surprise. iTunes can’t exist without their co-operation and everyone knows it. Also, you do not get paid for anything a user plays that they’ve purchased through iTunes but, again, that just makes sense.

Apple gets to keep the first two plays for any track. Finally, you also don’t get paid for any song getting their “heat-seeker” promotional treatment, or if someone owns any part of the album it comes from.

Is It Time To Promote Your Music With iTunes Radio?

Like we said, there’s probably no reason to jump onboard too quickly. You’ve got all summer to watch what people have to say about the new service. However, it’s looking extremely promising, so there may not be much reason to hold off once Apple demonstrates that the service is viable.

Remember, you always want to keep looking for new ways to promote your music. New outlets like this are the perfect opportunity to get your voice heard!