Everyone likes free money, of course, and in the music business that means sponsorships. Few things can give your band and your music promotions a boost faster than signing a deal with a larger company for sponsorship rights.

Of course, it’s not as easy as that. Anyone in the music business with sponsorship money to spend is likely receiving dozens -or hundreds- of messages every week from eager groups trying to get on their good side.

How can you stand out?

Three Tips For Writing A Sponsorship Pitch That Gets Noticed!

1. Focus on them.

The number one biggest mistake acts make when pitching a sponsorship deal is focusing on themselves. No offense, folks, but a lot of these companies simply don’t care how bitchin’ your band may be. They want a new place to stick their logo, in front of new customers who may not have seen it.

Do your research. Look for companies whose target market honestly does overlap with your own market. Make your pitch focus on what you will do for them, not what you want them to do for you.

2. Be specific.

The more specific you can be with your pitch, the better. Talk dates, places, and numbers of people. Discuss how you’d be using their brand within the show, and how its placement will make their products look better.

Being able to come up with these specifics on your own will make you far more attractive to more established players in the music business. Because it is a business, and ultimately you’ll be rewarded for remembering that.

3. Start small.

Sponsorships tend to snowball: Once one or two companies find you to be a reliable partner, it becomes much easier to attract larger sponsors. So, don’t be afraid to aim low in your initial pitches. Look for local companies who’d like exposure. Local music instrument shops are often perfect for this – they need all the advertising they can get.

In short, the least important aspect of your pitch is probably your band itself. Focus on the needs of your sponsors to succeed!