INDIE ARTIST INSIDER #008
YOUR DIGITAL PRESENCE

Welcome to a brand new feature here at SongCast, the Indie Artist Insider.  Every Monday, we will post a new video containing tips, tricks, and sound advice on how to succeed in the music business.  We will start off targeting those who are new to the music scene and progress into topics for the most seasoned and veteran musicians. 

Welcome to a brand new feature here at SongCast, the Indie Artist Insider.  Every Monday, we will post a new video containing tips, tricks, and sound advice on how to succeed in the music business.  We will start off targeting those who are new to the music scene and progress into topics for the most seasoned and veteran musicians.

If you have any topics you would like to see covered on the Indie Artist Insider, please email host Joe Kleon at promotions@songcastmusic.com

Hello and welcome to another edition of Indie Artist Insider, in this episode we will talk about your band’s digital presence.  
Your band’s digital presence is one of the most important things for you to maintain, as it will be the first impression of you and your music for many.

Making sure your music is distributed to the world’s biggest platforms will massively increase your exposure and availability to potential new fans around the world.


SongCast offers a streamlined and affordable music distribution service where artists and labels can easily release music on iTunes, Pandora, Spotify, Apple Music, Google Play, SoundCloud, Tidal, Amazon Music, Shazam, 7digital, Napster, eMusic and MediaNet!

Try to craft each digital page on your music platforms, social media, your band website, your SongCast artist profile, blogs, craft them in a non-offensive manner.  Making hard lined political stands is not recommended, unless being politicial is what your band and music is known for.  Why take a hardlined public stance and risk offending half of your fan base?

Stay current.  You don’t need to post every day on every platform, but always try to remain current.  A potential fan coming to a social media page that hasn’t been updated in months, will think the band is on hiatus, or has broken up.  

Make it easy for fans to find out where you are playing, make it easy for them to find links to stream and download your music, to buy merch, cds, etc.  

Make sure you have current and well done photos.  You can get a lot of mileage out of one set of concert photos, or one set of promo photos.  Hire a pro or an upcoming photog to come shoot promo photos and to shoot your live shows.  

Engage your fans on social media.  Encourage them to comment, share and subscribe to your content.  The more shares, comments, and engagements you have, the more likely the algorhythms of these platforms will expose you to more and more potential fans.  

Ban people who post negative comments and try to challange you or the band.  You do not want fans watching a petty argument.  Even if you are right, you are still guilty by association when you engage a ranting lunatic on your page.  DON’T DO IT!!  Ban them, delete their posts, and keep your social media engaging, non-offensive, informative and fun.  I’m Joe Kleon for the indie artist insider.