If you still think Pinterest is a website for girls to share pictures of designer clothes and dreamy guys, you’re missing the boat. More to the point, you’re missing out on one of the web’s fastest growing sites, one that more bands and musicians are realizing is perfectly tailored for their promotional purposes. Savvy indie acts have been using Pinterest since it launched. If you’ve been avoiding Pinterest, it’s time to get on board. Bands post fliers to promote shows; Pinterest is essentially a place where people post stuff, but instead of 140 characters, it’s pictures and videos. It’s a no-brainer. And it’s free.
Here are some ways to make Pinterest work for your band
- Have each band member contribute. Make each person in the band an admin and have them link their Pinterest posts to their personal social networking pages. You can give each member their own personal pin board so fans can learn more about a specific member.
- Use the band’s name in each board. People have a short attention span, especially on the internet, and can get lost surfing through Pinterest’s pin boards. Make sure the band’s name is in each board, i.e., TheGreatBand Posters; TheGreatBand Instruments; TheGreatBand Photos, etc.
- Let fans decide what boards should be. If your fans aren’t on Pinterest, ask then to sign-up and teach them how to pin and re-pin.
- Don’t make it ALL about you and your band. Dedicate a board or two to your influences and current bands you admire and let them and their fans know about it so they will re-pin.
- Always cross-pollinate your pins with your Facebook and Twitter pages, and encourage fans to share.
- Put the “Follow on Pinterest” button on your website.
- Have each band member make a playlist of their favorite music that includes a couple of your band’s tracks on library sharing sites such as Spotify and “Pin It.” Ask fans to do the same.
- Start a fan photo board where you pin nothing but pictures of the band’s shows taken by audience members.
The ideas are endless but the bottom line is to make your fans and future fans feel like they have stumbled across a big, fascinating private scrapbook the band filled with all kinds of info and eye candy. Don’t just post about upcoming gigs and releases, give people something they won’t find elsewhere, something that utilizes the unique tools and features that Pinterest offers. And you might as well make a board of designer clothes and dreamy guys while you’re at it, just for fun.
Thank you Ivan,I’m in the middle of re-reading Anthony Robbin’s book, Awaken The Giant Within, and he says that the dfcnereife between successful people and those who aren’t is that successful people ask better questions and, as a result, get better answers.That is exactly what you get when you get around successful people, better answers.Great show