Google Analytics is an important tool for musicians with websites. The program measures the number of visitors and activity on a band’s web page, giving in depth information on the successful portions of the site. By using Google Analytics musicians and bands are able to view statistics and data explaining the movement on their sites. This gives them the advantage to improve their webpages and to determine where it needs improvement. More and more, fans and internet users want more interaction, for websites to be more personal and attentive to the visitor. Use Google Analytics to promote your music and sell more music online.

Analytics Overview

There are various tools throughout the Google Analytics platform. Many of which will assist you to promote your music. By understanding the visitors to your site, what they did, where they came from, and how they found you, your band will be able to better market itself. Use the knowledge you can gain from each of the statistics and alter your site to be more welcoming to the visitors that frequent it. Google Analytics will be informative of your online fan base and help you to sell music online.

• Visits: This represents the total number of visits to your site. Each visit is an individual session, not specific users. A person can visit, leave and revisit your site, which will count for two site visits.
• Unique visitors: This number represents the total number of unique visitors to your site.
• Page views: The number of page views refers to the amount of pages visited by internet users. A high number of page views per visitor can reference an interactive site.
• Average time on site: The average time on the site explains the averaged time per visitor. The longer the time spent the better.
• New versus returning visitors: Google Analytics will also explain the amount of new visitors versus returning. As you gain new fans you will most likely also gain new site visitors. For growth, it is important to have a mixture of both.
• Location: You are also able to analyze the location of your visitors. Use this to help determine where you have high number of fans and plan a concert or vis

Analyze Traffic Sources

As you analyze the traffic sources of your page, you will want to pay attention to the search traffic (from search engines such as Google), referral traffic (links from blogs and other websites) and direct traffic (using the exact web address). This will help you to understand how people are finding your site. Referral traffic will explain how site visitors have found your page through keywords. You will be able to utilize the information and promote your music from some of the referral traffic keywords.  Attempt to use some of the keywords and search phrases in your social media and website posts. Referral traffic shows who else is talking about you and showcasing you to their readers. Direct traffic will explain the amount of people that were directly attempting to reach your site from your specific URL.

Analyze Site Content

A portion of the Google Analytics program is dedicated to content and activity per piece of content. By using this feature you will be able to understand the page views, time on page, bounce rate and other statistics per page. Use this portion to find out what are the most common landing pages, top used pages and exit pages to better enhance your site and sell music online.

Google Analytics gives musicians and bands an inside view of their fans and site viewers activities. Use it to create a better, more fan friendly website, promote your music, and sell more music online. For more information about other music topics check out SongCast today!