Internet marketing is essential for any company, but especially for a musician when you rely on word ofmouth and Internet traffic to promote your craft as an artist. Hiring a top notch agent probably isn’t in the foreseeable future. However, with a properly optimized website, it makes it easier for your music to be found by potential and existing fans.

Of course, with an ever growing population of Internet users accessing the web over their mobile phones, you need to ensure your website is not only optimized for standard computers, but also for mobile devices.

For proper music marketing over a mobile device, you must look at an alternative to flash encoding. Flash is a popular Adobe crafted method of placing streaming audio and video content onto websites. There is a rather large problem with Adobe Flash, however. Apple products do not support it. This means, the most popular tablet and smart phone in the world is not able to properly display your website, which removes these mobile customers from your music marketing lineup. With so many people checking the Internet from their mobile phone, you need to optimize your website to display properly on such devices.

HTML5 is a newer online authoring tool that allows all computers and devices the ability to display your streaming material. This is a valuable asset, as it ensures everyone is able to listen to your music and watch music videos you may have on the your site. Now, initially you may be rather put off by using a completely new authoring software, just because Apple spurred Flash, but there is another reason to optimize your website with this software: Adobe has since abandoned support for Flash. That’s right, since Apple decide to forgo Flash, Adobe has since stated it no longer will create updates to the authoring tool. This means, in a few years, most website will use HTML5 instead, so you might as well jump on the bandwagon now and begin using this software (or at least have your Web designer use it).

Designing your music marketing website for mobile devices doesn’t automatically ensure it appears on top of search engine results, including those performed on a mobile device. You need to optimize the website for the search engines, primarily through the use of keywords. Keywords is how Google and other search engines determine your websites value, allowing it to rank your site and place you higher, or lower, on its search results. To optimize your keywords, you need to know the best words for your site, and where to place them.

For starters, think specific. You don’t want your keywords to be ‘music,’ band,’ electric guitar,’ or anything else that generic. This doesn’t separate you from the millions of competitors out their on the Internet, and most likely you’ll never appear higher up than most main stream artists for this kind of a search. Instead, use very specific words that describe your work. This might be new age folk, or country blue grass. Think of your exact style and describe it very specifically. Think of it as if you were trying to look yourself up on a computer or mobile device and use these keywords. Then, enter the keywords into the website page title, the headers of the website, and throughout the written text. The strong keywords ensure search engines such as Google understand your relevance and increase your ranking on Internet connected devices, including mobile hardware.