On the road to musical success, you’ll find yourself asking a number of different questions. How do I break into the business? How do I sell music online? What style of music do I want to be known for?

But one of the biggest questions you’ll inevitably ask is, “How do I appeal to a larger fan base?”

Well, fellow music artists, look no further than “Flight of the Conchords.”

If you’ve ever seen the HBO series (or perhaps watched a few hilarious YouTube clips), you’re probably pretty familiar with Jemaine and Bret’s dilemma: though in real life, the comedic duo have fans all across the world, in their show, the two members of “New Zealand’s 4^th most popular guitar-based digi-bongo acapella-rap-funk-comedy folk duo” don’t have quite as many.

Actually, they only have one.

Her name is Mel.

And though Mel may be a bit on the creepy side – the stalking, homemade band t-shirts, and hand drawn pictures aside -her devotion to the duo is unmatched. But how exactly do you go about turning one dedicated (crazed) fan into more?

Here are our three SongCast tips for avoiding the “Flight of the Conchords” Phenomenon:

1. Take to the internet: We’ve said it before and we’ll say it again – harnessing the power of social media to market your band can be one of the best things you can do for your musical career. Make Facebook fan pages, update a blog every week, Tweet about your upcoming gig, and build your own website. The more public online forums the better!
2. Get personal: Though it doesn’t mean you have to hang out with your ever-loyal fans on a day to day basis, establishing a connection is an important move. During shows, interact with your audience. Online, respond to their Facebook messages and posts. Though they’ll like you for your music, they’ll love you for meeting them halfway.
3. Play local, play live: When your goal is widening your fan base, try to accept every gig that comes your way. From coffee shops to late night bar scenes, the more you play and the more diverse the audience, the more fans you’ll attract! 

So the next time you finding yourself wondering, “How do I sell music on iTunes?” start by taking another look at your fan base. If it isn’t up to par? Well then, to quote our favorite New Zealand duo, it looks like it just might be business time.