Online interactions are vital if you want to promote your music. Indie artists today can’t wait around to be “discovered” by record labels. If you want to succeed, you need to be reaching out to people directly!

There are a lot of options to promote your music online, but these five will give you the most return on your efforts.

Facebook

Facebook boasts more than a billion users worldwide, connecting roughly 1/7th of the entire human species. But I probably don’t have to tell you that. If you don’t already have a Facebook page to promote your music, it’s time to create one and start reaching out to the musical community.

Pandora Radio

Competition in online radio is fairly tight, and there are pros and cons to each individual online radio station. However, in terms of absolute market share and most listeners, Pandora is the winner. Getting your music into an online radio station is a great way to increase exposure, and potentially even pick up some extra revenue.

Soundcloud

While there aren’t many music-based social media services, Soundcloud is easily the best of the bunch. You can upload individual tracks, or even complete albums, and get direct feedback from listeners. They can even attach comments directly to particular moments in a song, pointing out their favorite bits and encouraging more fan interaction.

iTunes

If you only wanted to employ one online music store, iTunes is the undisputed top pick. Accounting for nearly two-thirds of all digital music sales, every other store is a distant runner-up to Apple’s behemoth.

While there’s no reason to limit yourself when it comes to online stores, iTunes is definitely where you should begin.

Songcast Music

Hey, we’ve gotta plug in ourselves here…

If you want to submit your music to every major online music store in the world, Songcast does it quickly and affordably. For a low per-track or per-album price, we’ll set you up in online stores, track your sales performance, and deliver the royalties straight to you.

The pricing is upfront, you can pull out any time, and we will never interfere with your intellectual property rights.