As a musician, you’d probably prefer to be working on sweet harmonies rather than toiling away at online music marketing. Although social media and online marketing takes time, it is worth the effort. A simple blog can let your fans know what you’re up to and where you’re headed. However, it is easy to make blogging mistakes, here’s what you need to avoid:

1. Sloppy Writing

When writing a blog, you need to be concise and to-the-point. Read your blog posts aloud. Does anything sound ‘off’? Chances are, if something doesn’t sound right to you, it won’t to your readers.

2. Spell-check your posts 

Your blog posts are a reflection of your professionalism, therefore, you don’t want any spelling mistakes. Ask any band members, local college students, or friends with writing-related backgrounds to edit posts before publishing them.

3. Fretting About Freebies

It sounds counter-intuitive that freebies can lead to sales. However, your goal is to get your music out to as many people as possible. According to David Hooper on Music Think Tank: “…if you have a good relationship with your fans, they won’t mind being marketed to and, if you do it well, they look forward to being marketed to.” That free download may win you more adoring fans and that may lead to future ticket and album sales.

4. Infrequent Posts

An outdated blog with scarce content doesn’t inspire fans. According to TheHostBabyBlog, you can engage fans without spending exuberant amounts of time and energy on lengthy posts. Keep them up-to-date on projects, share how-to information and answer fans’ questions.

Your fans are intrigued enough to check out your blog, so give them reasons to keep logging on. A well-maintained and informative blog offers the public a sampling of your talent and provides a way for you to stay engaged with your growing fan base.