INDIE ARTIST INSIDER #010
Social Media

Welcome to a brand new feature here at SongCast, the Indie Artist Insider.  Every week, we will post a new video containing tips, tricks, and sound advice on how to succeed in the music business.  We will start off targeting those who are new to the music scene and progress into topics for the most seasoned and veteran musicians. 

Welcome to a brand new feature here at SongCast, the Indie Artist Insider.  Every Monday, we will post a new video containing tips, tricks, and sound advice on how to succeed in the music business.  We will start off targeting those who are new to the music scene and progress into topics for the most seasoned and veteran musicians.

Hello and welcome to another edition of Indie Artist Insider, in this episode, we will talk about social media.  For many bands, social media has replaced a standard website as the #1 way musicians and bands interact with fans and promote their music.  While this should never be the only way you promote and represent yourself, the importance of social media in building your brand and gaining new fans cannot be understated.

Being current and active on most main social media platforms is a must in today’s digital age.  A social media page or website that hasn’t been updated in months is very unappealing.  

Sharing music, encouraging sales, streams and downloads, photo and video views, concert promotions, fan interactions, media publicity, so much of today’s music business involves the direct or indirect use of social media.  Use it to your advantage.  Learn how to use it and use it well.  More than likely, you will need to maintain a lot of social media accounts to connect with all potential fans, from facebook, to twitter, instagram, you tube, Whatsapp, Snapchat, Tumblr, LinkedIn, Pinterest, and others can all be important to you and your music, depending on the main demographics of your audience.  Use social media to your advantage.  Use it to promote yourself and make money.  Do not allow it to become a hindrance and to turn away fans.  

Keep social media positive and promote your product.  Engaging in petty disputes is distasteful and will cause many to distance themselves from you and your music.  Impress people with your music, with your songwriting, with your presentation, don’t turn them away with political nonsense.  Be swift in banning anyone from your social media that is causing problems, spamming your fans, or being nasty.  That garbage is everyone.  Keep it away from your good name and reputation.

Using social media successfully can result in your connection with fans around the world, something that was impossible just a generation ago.  Creating events for music releases, live performances and other events allows you to potentially connect with an endless amount of people.  Depending on how you use it, social media can make or break your band.  Use it wisely and benefit.  I’m Joe Kleon for the Indie Artist Insider.

If you have any topics you would like to see covered on the Indie Artist Insider, please email host Joe Kleon at promotions@songcastmusic.com