All of the greats have signature looks, Michael Jackson and his glove, Axl Rose’s bandanna, Bono’s sunglasses, Slash’s top hat, and Elvis’ pompadour.  All are considered amazing artists and iconic fashion pieces. While becoming a fashion icon does not directly sell music on iTunes or sell music online, it does help music distribution and fan recognition. In the end you sell music online to those who know your band and support you!

Fans associate the accessories and hair styles with artists and it becomes a part of a group’s musical experience. A U2 concert wouldn’t be right without Bono in shades, nor would a Guns ‘N’ Roses concert feel like a rock show without Axl’s bandanna.  Not all musicians have mastered this, but many of the artists that will be played throughout the ages can be recognized by sound and sight. As a new band or artist you are able to develop this now and start that recognition process, which in the end will help you to sell your music on iTunes and other major sites.

How to Choose What to Wear

A decision like this is cohesive and you will need to make it as a band.  Because you develop your sound, most likely your styles match the nature of the music.  But do your styles match each other? Does the entire band esthetic match your musical character?

Look at yourselves analytically, as a band and as individual artists.  As a group you should look “accidentally matched”.  This means similar styles without looking like clones.  Beyond having a universal “band look”, choose something signature for each person and don’t be scared to branch out. Your personalities will be different, let your signature item or look fit your preference.

How Does it Sell Music Online?

You are probably wondering, “How will fashion help sell my music on iTunes?” First, know that it is one factor in the music distribution equation.  Other factors include music type, social media, shows, fans, distribution and others.  To be successful, your band will need utilized the entire calculation.

Specifically, fashion has become another form of communication.  Bands are able to speak to their fans and listeners through their attire.  Many fashion trends can only work for specific music types.  By wearing a unique category of clothing it creates a brand for your band. The most successful products in any industry have well developed brands and can be consistently labeled. After the public better knows what you are, it will be easier to sell music on iTunes and online.

Your attire completes and compliments your image, but it is your music that creates your image.  Choose the correct concert gear, photo shoot garments and general romping around wear to send your lyrics home.  Artists can also use potential pairings with fashion brands to promote their music.  In an effort to gain mutual representation, teaming with a fashion brand will create music fans out of fashion lovers and vice versa.

Although it may seem like a small detail, what a band wears in public can affect their music distribution.  Wear the clothing for your sound and band to better connect with your listeners.  For more information on music distribution and tips to sell music online check out SongCast today!