Internet radio (also referred to as web radio, net radio, streaming radio, e-radio) is a streaming radio service transmitted via the Internet and is usually accessible from anywhere in the world. Internet radio gives listeners a continuous stream of audio that can’t be paused or replayed, in the same vein of traditional broadcast radio. Internet radio includes both online-only radio stations and broadcast radio stations that stream their content. Internet radio is different from podcasting, which allows users to download a podcast rather than stream it.

Internet radio allows listeners with both broad and more niche interests to find what they’ve been looking for, which means they are loyal, listen often and are more engaged. Offering news, sports, talk, and various genres of music, Internet radio is often popular among listeners currently living in a country different than their own and with listeners whose interests are outside of those served by local radio stations (genres such as progressive rock, ambient, folk and classical).

Internet radio allows a listener in Canada hear a disc jockey in Bermuda play the latest local rap music. It allows a non-profit to connect with members around the world via private Internet radio broadcast. And it allows independent artists to connect with listeners waiting to hear exciting, new music.

As an independent artist, it’s important to know about Internet radio because there are a number of opportunities to nab airplay and gain added exposure. SongCast Radio is one way that to get heard. As a SongCast artist, you can upgrade your subscription to include radio play, and then add the channel to your website or Facebook page, allowing you to easily share it with friends. http://www.songcastradio.com

For listeners, the SongCast Radio station is a great place to discover new music by up and coming independent artists. So listen, support and share with your friends!

Tell us what you think! Do you listen to any Internet Radio stations? What station is your favorite?

Up next: Creating longevity in a music career by building fans one at a time.

The SongCast Crew