Facebook has finally added hashtags, which makes for another great addition to your online music marketing toolbox. Hashtags can help you make a more interesting, dynamic Facebook page, as well as helping you spread your messages across social media.
Here’s a quick guide to getting started with Facebook hashtags!
Five Ways Facebook Hashtags Boost Your Online Music Marketing
First and foremost, make sure you’re tagging your posts with your own hashtags, especially your band’s name. You should be using your own hashtag in any post related directly to your band or act. The same goes for if you want to promote your stage persona.
Use Universal Hashtags
Use the same hashtags on all your various social media services. It makes it easier for people to find you, as well as encourages them to reuse your hashtags themselves. If you haven’t actually thought about it, this is a good time to decide on a few you want to push. Look for ones that are simple, memorable, and not currently being used.
Tagging Creates An Archive
If you start using hashtags consistently now, you’ll build up an easily-searched archive of your past posts. Use hashtags like you would the tags on a blog, with the key subjects tagged. If you’re involved in a lot of different activities, it creates an easy way for fans to see the parts of your story they like most.
Encourage Their Use
In online music promotion, directly asking your fans to help out is just part of the game. Once you’ve started using your hashtags, encourage your fans to use them as well. If your tags are simple and memorable, your fans will carry your brand anywhere they go.
It’s a good idea to periodically check on your hashtags yourself, to see how they’re being used. It’s a great way to discover new conversations about your act, as well as letting you see who’s talking about you. Or, if competition over your hashtag arises, you’ll want to know as soon as it happens.