The music industry has changed and allowed women like Beyoncé, Taylor Swift and Miranda Lambert to sweep the world away and succeed in their careers. While talent is a key factor in success, fan interaction, digital promotion and image are also imperative to skyrocket your career. Find out how to sell your music and make an impact as a female artist.
It is no secret that without fans, there is no way to sell your music. Always take the time and put effort into building relationships with your followers. Reply to letters, respond to tweets, Facebook posts, tags and messages in order to cultivate a loyal fanbase. The more time you invest in your fans, the more likely they are to follow your career, share your music, and buy your merchandise.
An active digital media presence is something any artist can’t afford to neglect. At this day and age, social media marketing is essential to make your impact in the music industry. From sharing new songs to selling merchandise, new content is the best way an indie artist can engage their fans. Furthermore, you should create a professional website where you can send press releases, publish videos and share information. Make sure it represents your image and that it is easy for fans to navigate through it.
Taking time to figure out who you are as an artist is just as important as the music you create. Whether you want to be a Country artist, a Hip Hop diva or a Popstar, knowing the image you want to exude will help narrow down your audience, give consistency to your brand and a stance on digital platforms.
Being a successful female indie artist in the music industry requires more than talent and trendy outfits. For more tips on how to sell your music visit our SongCast blog.