The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or
Being an independent artist isn’t always easy. Choosing to pursue a career in the music industry means your working life will be full of ups and
New York City’s largest music festival, CMJ Music Marathon, takes place October 18-22 and features five days of events including music
Online press releases are designed to help increase your online visibility, reach more people and increase search engine ranking. An online press
Word of mouth is an unpaid form of advertising in which happy consumers tell their friends, family and circle of contacts how much they like