Google+ For Musicians

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Google’s foray into social networking, Google+, allows users to do the usual things like post links, photos and videos. But it also lets users filter friends (“Circles”), video chat (“Hangouts”) and keep track of things that interest you (“Sparks”).

Currently invite-only to those with Gmail accounts (although keep an eye on this because it may change), Google+ is also a great asset to indie artists. Here are some tips to get you started:

  • Do not, I repeat DO NOT create a band profile page. At this time, Google+ is only set up for individual use, so you must use your own name. If you don’t, you run the risk of having your profile deleted. So…
  • Fill in your personal profile page, complete with photos and a link to your music and information about your musicianship in the “about” section. Since Google+ doesn’t have band pages, your personal page will be just that—your own page – until they roll out pages for businesses and brands, later this year.
  • Be sure to go “Hangout” and consider the possibilities. It’s a great way to perform and interact with fans (or potential fans) via multi-user video chat. Play some songs. Set up a concert and obtain feedback after your performance. It’s also a great tool to use for online band and/or business meetings.
  • “Circles” allow you segment the people you follow into groups and limit the information you share with them. Consider creating a booking circle, a fan circle, and a friend circle and only sharing specific information with them.
  • Invite your fans. The network is invite-only so ask your fans if they need an invite via your Twitter or Facebook pages. They’ll return the favor when they bring friends to your next show.
  • Remember that Google+ and all social networking platforms work best when there is a two-way conversation. Remember that you’re there to be social and to network.

Tell us what you think! Are you currently using Google+? What do you think of it? Any other tips?

Up next: Interviews with Industry folks: Jazz musician and educator elizabeth!

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